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Purchasers & Decision Makers

FindLaw users are on constant lookout for innovative new products and services that will complement their professional lives, as well as distinguished luxury goods to enhance their personal lives.

Business Decision Makers

Index Comp %  
318 13.5 IT Tech Consulting Services DM
319 5.8 Commercial Real Estate Services DM
276 13.3 Business Consulting Services DM
219 19.4 Business Equipment DM
219 20.7 Computer Hardware DM
216 24.8 Computer Software DM
256 11.1 Financial Services DM
240 12.1 Marketing Services DM

Active Online Purchasers

Index Comp %  
130 73 Made an online purchase (last 30 days)
136 6.7 Made an online investment transaction (last 30 days)
358 5.2 Purchased business/ office equipment online (last 30 days)
160 23.5 Purchased clothing, shoes, or accessories online (last 30 days)
255 12.8 Purchased computer software online (last 30 days)
204 15.0 Purchased insurance online (last 30 days)
138 17.5 Purchased event tickets online (last 30 days)
150 9.3 Acquired a loan online (last 30 days)
167 43.6 Engaged in home banking online (last 30 days)
158 41.4 Managed credit card account online (last 30 days)

Luxury Consumers

Index Comp %  
100 7.6 Have a market value portfolio $500K +
55 1.8 Have a market value portfolio $1MM +
123 20.1 Own a luxury vehicle
151 5.1 Definitely will purchase a car (next 6 mo.)
157 2.6 Definitely will make a real estate investment (next 1 yr.)
153 27.5 Made an online travel purchase (last 30 days)
152 6.1 Took a skiing vacation (last 2 years)
271 5.5 Took a resort/ spa vacation (last 2 years)
123 30.8 Took any foreign vacation (last 2 years)

Source: Nielsen//NetRatings @Plan Winter 2008/2009

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