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FindLaw to Provide Legal Directory Services to YellowPages.Com
Exclusive Agreement Delivers Unique New Services to YellowPages.Com Customers
MOUNTAIN VIEW, Calif., Feb. 11, 2002 – FindLaw and YellowPages.Comtoday announced a new joint effort that couples the resources of the Web’sleading provider of law firm client development services with the reach ofbest-known online directory YellowPages.Com – delivering a powerful newonline tool for connecting lawyers and law firms with potential new clients.
Through the agreement, FindLaw will be the exclusive provider of lawyerand law firm directory listings to YellowPages.Com. FindLaw and West LegalDirectory, the Web’s most comprehensive directory of legal professionals, willpower the YellowPages.Com legal directory service. The partnership givesYellowPages.Com users one-stop access to the largest universe of legalprofessionals. It also gives lawyers and law firms a powerful online resourcefor connecting with potential clients – one with both the traffic and thetargeted reach to support the most aggressive client development efforts.
“Before the Internet, Yellow Pages directory advertising was a staple oflaw firm marketing,” noted Debbie Monroe, general manager of FindLaw.“Yellow Pages advertising worked because clients knew where to find information aboutlawyers and law firms. We’re simply applying this model to the online world.The combined reach of FindLaw and YellowPages.Com will dramatically boost themarketing presence of lawyers and law firms. But more importantly, it’ll puttheir credentials in front of the millions of potential clients who turn tothe Yellow Pages – or in this case, YellowPages.Com – to search for legalcounsel.”
YellowPages.Com users conduct more than 12 million searches for productsand services each month. FindLaw’s directory listings on YellowPages.Comenable legal professionals to effectively reach prospective clients in theirgeographic and practice areas – a highly targeted approach that pre-qualifiespotential clients and provides the best possible match for attorney andclient.
“The key to successful client development is for lawyers and law firms tohave an effective presence in the online directories where prospective clientsare looking for legal counsel,” noted Monroe. “FindLaw offers a simple,one-stop solution that places law firms’ listings across the Internet’s mostpopular directories, placing their listings in front of people who areactively seeking legal help.”
FindLaw also enjoys the reach, resources and renown of its parent company,West Group, the largest provider of integrated information solutions to theU.S. legal market. In addition to a range of attorney directories, FindLawclient development products include West FirmSite®, the legal industry’smost popular Web site development and hosting service. According to Monroe,this gives law firms and lawyers a cohesive online presence to support theirclient development efforts.
“YellowPages.Com is committed to providing the Internet’s ultimatedestination for matching qualified buyers and sellers,” said Dane Madsen, CEOand president, YellowPages.Com. “Our users come to find complete,top-quality, current information from a brand they have known and trusted forover 100 years. Teaming up with FindLaw and the industry-leading West LegalDirectory reinforces YellowPages.Com’s commitment to providing users thisinformation from two of the best-known information provider brands.The agreement with FindLaw advances YellowPages.Com’s commitment to be theultimate online resource for anyone who is looking for legal counsel orservices, or for that matter, any business.”
About FindLaw
FindLaw Inc. (http://www.findlaw.com) is the leading online legalservices and information company for the legal community, businesses andindividuals. FindLaw includes the highest-trafficked legal Web site,providing comprehensive, plain-English legal information and the Internet’slargest lawyer directory to businesses and individuals. For lawyers and legalprofessionals, FindLaw provides advanced client development and marketingproducts, tools and resources. In addition, FindLaw offers the most completeinformation, resources and services for practices and careers, including freecase law, an online legal career center, breaking legal news, newsletters,message boards, service directories, continuing legal education and legalsearch tools.
About West Group
Headquartered in Eagan, Minn., West Group is the foremost provider ofe-information and solutions to the U.S. legal market. West Group is adivision of The Thomson Corporation (TSE: TOC) and was formed when WestPublishing and Thomson Legal Publishing merged in June 1996. For moreinformation, please visit West Group’s Web site at http://www.westgroup.com