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FindLaw Announces Agreement With America Online to Provide Enhanced West Legal Directory Listings and Profiles to the AOL Yellow Pages Network
Agreement gives law firms powerful new online marketing opportunities and provides consumers and businesses with a comprehensive, authoritative resource to find legal professionals in their area
MOUNTAIN VIEW, Calif., Feb. 13, 2003 FindLaw today announced a marketing agreement with America Online, Inc., the world's leading interactive services company, to deliver legal directory and law firm marketing products and services to the AOL® Yellow Pages Network. This agreement further augments FindLaw's strategy to become the most comprehensive provider of online client development services for law firms and provides consumers with a powerful resource for finding legal services and connecting with attorneys in their area.
Under the agreement, FindLaw will be the exclusive legal reseller of attorney and law firm listings in the top level "featured" section of the AOL Yellow Pages. AOL users also will have access to West Legal Directory®, which provides detailed information on more than one million lawyers and law firms including detailed contact information, practice specialty information, educational background and other credentials. The AOL Yellow Pages are available through AOL, AOL.COM, AOL Local, CompuServe, MapQuest and Netscape.
FindLaw is a division of West, a business within The Thomson Corporation and offers West Client Development Services, a line of innovative law firm marketing services that give lawyers and law firms a powerful online presence for attracting and retaining potential clients. These services include listings and profiles in West Legal Directory, the world's largest and most comprehensive directory of legal professionals; Directory Packages that provide attention-getting advertising opportunities at the Internet's leading information destinations; West FirmSite(TM) Web site development and hosting; West WorkSpace(TM) extranets and collaboration tools; and FindLaw.com, which according to all third party measurement services is the most highly trafficked legal Web site.
"Lawyers and law firms who are serious about using the Web need to be where they can reach new clients effectively," said Debbie Monroe, senior vice president and general manager of FindLaw. "AOL is the leader in providing interactive services and content, and FindLaw is the leader in providing legal directories and client development services for the legal profession. Together, we can provide unmatched resources for connecting the legal community with prospective new clients. West Client Development Services offer a simple, one-stop solution that places law firms' listings and sponsorships across the Internet's most popular directories and puts them in front of people who are actively seeking legal help."
"FindLaw provides an important service to AOL members and users of the AOL Web Properties, and this agreement is further proof of AOL's ongoing commitment to providing the best directory services to consumers," said Tobias Dengel, Vice President and General Manager of AOL Yellow Pages. "Users of the AOL Yellow Pages will now have the best online tools available for finding legal counsel and services in their area. The combination of the AOL Yellow Pages with West Legal Directory and West Client Development Services provides a useful new resource for businesses and consumers who are in need of legal counsel."
About FindLaw
For more information about FindLaw visit http://company.findlaw.com
About The Thomson Corporation
The Thomson Corporation (http://www.thomson.com), with 2001 revenues of $7.2 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software applications and tools to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. The Corporation's common shares are listed on the New York and Toronto stock exchanges.