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FindLaw Extends Agreement with Yahoo!
EAGAN, Minn., May 19 -- FindLaw®, a leading provider of client development services to the legal profession, and a business within The Thomson Corporation (NYSE: TOC; TSX: TOC), today announced that it has extended its agreement with Yahoo!, bringing more client development and marketing muscle to law firms through Yahoo!® Yellow Pages and the Yahoo! Directory.
Through the agreement, FindLaw provides comprehensive directory services that enable lawyers and law firms to reach a broad audience of millions of potential clients through the Yahoo! network. This directory service also enables legal professionals to effectively reach prospective clients in their specific geographic and practice areas.
The agreement builds on FindLaw's industry-leading network of Web and media partners that give FindLaw.com more than 600 million page views each year. FindLaw processes more than 14.4 million searches a year for lawyer and law firm information in the West Legal Directory®, and provides the most traffic and most highly qualified prospects to law firms. According to user surveys, 80 percent of individuals searching the West Legal Directory plan to hire an attorney within the next 90 days.
"Traffic is the fuel and this agreement is pure high-test octane for law firm marketing engines," said Debbie Monroe, president and CEO of FindLaw."Yahoo! and FindLaw have established a strong track record for helping legal professionals grow their practices by helping them raise their profile on the Web. We look forward to continuing to work together with Yahoo! to help law firms develop new and innovative ways to effectively connect with potential clients."
FindLaw's services also include exclusive access to FindLaw.com, the most visited legal Web site and the 379th most popular Web site in the U.S., according to comScore Media Metrix, a leading independent Internet traffic monitoring services. FindLaw's portfolio of products include: directory listings, search engine optimization (SEO), targeted placements on the Internet's most popular information destinations, specialized marketing forum services that connect law firms with sophisticated corporate clients, and FirmSite Web design and hosting services.
"FindLaw is all about making connections, and turning these connections into powerful, productive relationships for law firms," added Monroe."It's simple, really. We offer more ways to connect law firms with potential clients."
About FindLaw
FindLaw www.findlaw.com is the leading provider of online legal information and solutions for the legal community, businesses and individuals. The FindLaw Internet portal is the highest-trafficked legal Web site, according to leading independent Internet-traffic-monitoring services. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory®, the Internet's largest directory of lawyers and legal professionals. FindLaw also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools. In addition, FindLaw provides access to tools and services that help connect legal professionals with potential clients. FindLaw is a business with The Thomson Corporation (NYSE: TOC; TSX: TOC).
About The Thomson Corporation
The Thomson Corporation (www.thomson.com), with 2003 revenues of $7.6 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. With operational headquarters in Stamford, Conn., Thomson has approximately 39,000 employees and provides services in approximately 130 countries. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).