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FindLaw and WebSideStory Partner to Provide Real-Time Web Analytics for FirmSite Customers
EAGAN, Minn., May 24 -- FindLaw® announced today that it will provide detailed real-time Web traffic reporting to its FirmSite™ customers. A new agreement between FindLaw and WebSideStory®, a leading provider of on-demand Web analytics services, provides FirmSite customers easier access to more relevant information, with which FindLaw can help them better manage their site, increase traffic and convert more visitors to clients. FindLaw is the leading provider of client development services to the legal profession and is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
FindLaw has helped over 7,000 law firms establish and manage a successful Web presence through the FirmSite program, which combines award-winning design with legal content and innovative traffic driving services. Now all of FindLaw's FirmSite customers will have access to the FindLaw Web Traffic Reporting System, powered by WebSideStory. By incorporating WebSideStory's HitBox Professional service (www.hitboxprofessional.com) into the FirmSite program, FindLaw offers law firms an easy-to-use, real-time Web traffic analysis solution. HitBox Professional will enable FirmSite customers to view dozens of detailed reports, including information on where visitors come from, which pages of the law firm's Web site they view most frequently, how long visitors stay and which navigational paths they follow. .
FindLaw President and CEO Debbie Monroe said information about how people use a law firm's Web site is critical to developing Web strategies that are more effective in attracting and retaining clients. "A better understanding of potential clients' information needs and Web usage patterns result in Web site design and traffic driving strategies that deliver better results," said Monroe. "HitBox Professional analysis tools are a perfect complement to FindLaw's industry-leading online client development services, and give law firms a powerful means to grow their practices using the latest online marketing strategies."
Monroe added that FindLaw is using WebSideStory's enterprise-class service, HBX, on its own site to provide traffic and usage insights that are helping FindLaw send millions of consumers and business professionals to the company's renowned legal information portal, www.findlaw.com. In April, comScore Media Metrix, a leading independent Web usage reporting service reported that FindLaw.com is ranked the 379th most visited U.S. site on the Web, making the portal far and away the most popular destination on the Web for people seeking information about attorneys and the law.
"There is a growing number of sophisticated marketers using Web analytics to understand their online effectiveness and tailor their online business strategies, including lead generation strategies," said Rand Schulman, CMO, WebSideStory. "HitBox Professional reports not only provide important traffic information, but also analyze online behavior so that FirmSite customers gain a better understanding of their sites' visitors. This gives them a distinct advantage in strategic marketing planning."
FindLaw will implement HitBox Professional into existing and future FirmSites. Once implemented, customers will be able to log in to a Web-based account to access their detailed traffic reports. All technical support and training will be offered through FindLaw.
About WebSideStory
Founded in 1996, WebSideStory is a leading provider of on-demand Web analytics services. WebSideStory's enterprise solutions provide actionable, real-time information about online visitor and customer behavior. More than 500 enterprises rely on WebSideStory's solutions to sell more products and services, increase online lead generation and advertising revenue and enhance online customer support. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web: www.WebSideStory.com. HBX is a trademark of WebSideStory. Other trademarks belong to their respective owners.
About FindLaw
FindLaw www.findlaw.com is the leading provider of online legal information and solutions for the legal community, businesses and individuals. The FindLaw Internet portal is the highest-trafficked legal Web site, according to leading independent Internet-traffic-monitoring services. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory®, the Internet's largest directory of lawyers and legal professionals. FindLaw also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools. In addition, FindLaw provides access to tools and services that help connect legal professionals with potential clients. FindLaw is a business with The Thomson Corporation (NYSE: TOC; TSX: TOC).
About The Thomson Corporation
The Thomson Corporation (www.thomson.com), with 2003 revenues of $7.6 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. With operational headquarters in Stamford, Conn., Thomson has approximately 39,000 employees and provides services in approximately 130 countries. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).