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Thomson FindLaw to Host Law Firm Business Development Seminar
First-ever event to focus entirely on marketing and business development for small and medium-sized law firms
EAGAN, Minn., Oct. 1, 2004 -- Finding new business is a challenge for law firms of all sizes. Small and medium law firms — without the advantage of a dedicated staff to bring in new business — are turning to the Web to attract new clients. Attorneys and law firms focused on building their consumer client base will learn how to utilize cutting-edge marketing tools, techniques and programs at the Thomson FindLaw Business Development Conference for Small and Medium Law Firms. This first-of-its-kind legal business development conference will take place on Oct. 29 and 30 at the MGM Grand Hotel in Las Vegas. Thomson FindLaw is the leading provider of client development services to the legal profession and a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
According to the PEW Internet and American Life Project, more than 60 percent of Americans are now online. Debbie Monroe, Thomson FindLaw president and CEO, stresses that Web marketing tools play an increasingly important role in law firms' traditional marketing mix. "It's critical that law firms become more knowledgeable about these sophisticated marketing technologies and techniques and put them to work to meet their business development objectives," said Monroe.
During the two-day conference attendees will be able to learn from law firms that are successfully generating new business from the Web as they share techniques and best practices on how to leverage the power of the Web to market their firms and attract clients. The seminar is produced by Glasser LegalWorks, a Thomson FindLaw business, and sponsored by Overture, a Yahoo! company, and America Online. Glasser LegalWorks organizes more than 100 continuing education events annually, including the Marketing Partner Forum for large law firms.
Seminar Highlights
A keynote panel of experts from Lerach Coughlin Stoia & Robbins, LLP; Quinn Emanuel Urquhart Oliver & Hedges, LLP; Susman Godfrey, LLP; Cohen, Milstein, Hausfeld & Toll, PLLC; Schoville & Arnett, LLP; and Phillips, Lerner & Lauzon, LLP will share ideas and solutions on how to employ effective, innovative Web strategies, including building better Web sites and placing ads and listings on consumer portals.
Seminar highlights include a review of the latest techniques for law firm marketing, including new developments and consumer trends. Other topics include:
- How to Run a Successful Marketing Organization
- Web Marketing — How to Hit the Jackpot
- Television, Radio, Directories, Yellow Pages and Other Advertising
- Public Relations, Publicity and Newsletters
- How to Market Law Practice Within a Community
- Practice Area Marketing
- Ethics
Attorneys can also earn between 10 and 12 hours of continuing legal education (CLE) credits by attending, including a one-hour ethics credit. Attendees are required to bring their state bar membership number to obtain proper credit.
The seminar is open to all attorneys and law firms looking to grow their businesses. Registrants will receive a free book, What Makes Juries Listen TODAY by Sonya Hamlin, which discusses the tools to winning litigation and persuasion. For more information and to register online visit http://conference2004.findlaw.com/. Please contact Stephen Glasser, co-president, Glasser LegalWorks, at (800) 308-1700 extension 111 with questions about the seminar.
About Thomson FindLaw
Thomson FindLaw (www.findlaw.com) is the leading provider of online legal information and solutions for the legal community, businesses and individuals. According to comScore Media Metrix, a leading independent Web usage reporting service, the FindLaw Internet portal is the highest-trafficked legal Web site with 3.7 million unique monthly users — three times more than its closest competitor. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory®, the Internet's largest directory of lawyers and legal professionals. Thomson FindLaw also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools. In addition, Thomson FindLaw provides access to tools and services that help connect legal professionals with potential clients. Thomson FindLaw is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
About The Thomson Corporation
The Thomson Corporation ( www.thomson.com), with 2003 revenues from continuing operations of $7.44 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. With operational headquarters in Stamford, Conn., Thomson has approximately 38,000 employees and provides services in approximately 130 countries. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).