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Thomson FindLaw to Present Webcast on Focused Marketing of Multiple Practice Areas
EAGAN, Minn., Nov. 28, 2006 -- Thomson FindLaw will host a free webinar on how law firms with multiple practice areas can more effectively grow their business through more focused marketing campaigns. FindLaw, a business within The Thomson Corporation (NYSE: TOC; TSX: TOC), is a leading provider of Web sites and other online marketing and client-development services to the legal industry.
"Focused Marketing of Multiple Practice Areas" is the latest offering in FindLaw's ongoing series of webcasts aimed at helping law firms market their services. This webcast will cover how law firms can expand their business by targeting specific client bases and improving conversion rates with prospective clients, and how firms can effectively demonstrate and market their expertise in specific practice areas.
The speakers will be Linda J. Chalat, a partner with Chalat Offices in Denver, Colo., and Michael Swensen, an attorney-editor with FindLaw. Ms. Chalat oversees her firm's several Web sites and blogs, which provide information for personal injury victims. Mr. Swensen is part of a team that provides Internet marketing strategies to more than 2,500 lawyers and law firms each year.
The live, one-hour webcast will be presented at noon and 4 p.m. EST on Nov. 30, 2006. Additional information on the free webinar can be found at: http://www.blog.lawyermarketing.com/improve-conversion-rates/FocusedPracticeAreaMarketing.shtml
Participants can register online at: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=32109&sessionid=1&key=A4446054F2D2BF36C3CB3FB19E97879&sourcepage=register
Thomson FindLaw
Thomson FindLaw, a business within The Thomson Corporation (NYSE: TOC; TSX: TOC), is the legal industry's most effective provider of online marketing and client development services. FindLaw provides law firms with Web sites and other online marketing services that generate new business with qualified prospects and build stronger, more profitable relationships with existing clients. Attorneys can also be prominently listed on our Web portal, FindLaw.com, the world's most-visited legal information site. To schedule an appointment with a FindLaw online marketing consultant, call 1-866-44FINDLAW (1-866-443-4635) or e-mail west.info-findlaw@thomson.com. Visit www.LawyerMarketing.com for more information about the importance of law firm marketing.
The Thomson Corporation
The Thomson Corporation (www.thomson.com) is a global leader in providing essential electronic workflow solutions to business and professional customers. With operational headquarters in Stamford, Conn., Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, scientific research and healthcare. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).