Press Releases

EAGAN, Minn., May 21, 2008 -- People turn to many different sources to find the products or services they need, and more often than not are going to the Internet for this search. FindLaw research shows that when choosing a lawyer online, consumers visit an average 4.8 Web sites before making a decision. That drops to 1.8 sites when the site contains a video. FindLaw, a business within Thomson Reuters's Professional Division and a leader in online marketing and client development for law firms, now offers online video services to help clients tap into this technology to promote their firm's expertise. Video lets consumers see what makes a law firm unique. They experience the firm's personality and character, and can see what they'll get if they choose that firm.

According to Comscore, the audience for online video is 5 million views per day in the U.S. By adding video to their Web sites with FindLaw, law firms can make the best use of all that online traffic to reach more potential clients and differentiate their firm from the competition.

"People today find what they need online," said Cecile Schauer, vice president of marketing and product development for FindLaw. "When consumers are looking for an attorney - whether they're seeking legal counsel or representation - they want the firm to show how they're going to serve them, not just tell."

FindLaw Video Benefits

FindLaw provides video production expertise combined with its deep knowledge of law firms, legal prospects and online marketing. When law firms use this service on their Web sites, they will experience:

• More contacts. Adding video to a law firm's online marketing presence can increase its visibility by 20 percent, and increase contacts to the firm by 30 percent, according to preliminary FindLaw research.
• Greater online visibility. The law firm's site will appear on search engine results that include video. Also, FindLaw's search engine optimization experts ensure that the site gets maximum visibility.
• Professional presentation. FindLaw delivers high-quality videos that represent firms accurately and professionally.
• Client-friendly messages. FindLaw's online videos communicate warmth and personality, and take the mystery out of the legal process. Consumers will feel less intimidated about contacting the firm.
• Expanded reach. By distributing videos to popular directories and third-party sites, FindLaw helps extend law firms' messages well beyond their sites.

"FindLaw's careful preparation, graceful and competent leadership, and professional team produced the highest quality videos I have ever seen for a law firm on the Internet," said Dan Sowers from Takakjian, Sowers & Sitkoff LLP. "We are very pleased with the results and are grateful to FindLaw for sharing these valuable marketing tools."

For more information on FindLaw video services, go to www.lawyermarketing.com/video or call (866) 443-4635.

View a FindLaw video on the Greenberg & Stone web site (www.sgglaw.com).