FindLaw.com: Number One on the Web for Information About the Law and Lawyers
Unmatched traffic, 14.2 million annual directory searches, plus innovative, integrated marketing services equals superior value for lawyers and law firms
EAGAN, Minn., Mar. 23 -- New Internet rankings and market analysis confirm that FindLaw®'s renowned portal (www.findlaw.com) and its leading directory of lawyers and law firms are the most highly sought-after and referred-to online resources for individuals and business professionals seeking legal information and services. According to comScore Media Metrix, a leading, independent Web usage monitoring service, FindLaw.com ranked 385th most visited among all Web sites in February 2004 climbing from 570th this time last year. This represents the highest ranking any legal information Web site has ever received. FindLaw's nearest competitor placed a distant 2,493rd.
These reports underscore the unique ability of FindLaw's client development services to deliver superior value to law firms' marketing efforts. FindLaw is the leading provider of client development services to the legal profession, and a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
Individuals', Business Professionals' Preferred Resource to Find an Attorney
Continued, rapid growth in traffic to FindLaw.com surpassing four million unique users and sustaining more than 1.2 million searches for lawyers per month in 2003 parallels trends indicating individuals and businesses are increasingly turning to the Internet to learn more about complex personal and business issues, and to connect with professional services, including doctors and lawyers. Today's reports confirm FindLaw.com is capturing an increasingly large share of that growth, expanding faster than all other legal Web sites.
"Most people use FindLaw because they know it's the best source for information about the law and about legal professionals," said FindLaw President and CEO, Debbie Monroe. "It's an incredibly valuable information tool, one that enables users to get smart about the law, and then connect with legal professionals for help if they need it."
FindLaw is home to West Legal Directory®, the Internet's most comprehensive directory of information about lawyers and law firms. In recent surveys, more than half of the visitors to FindLaw.com said that West Legal Directory is an important feature that they use for finding and connecting with legal professionals. It forms the hub of an extensive network that spans more than 90 of the Internet's most popular news and information Web sites, Yellow Pages directories and other law content partners.
Because of this expansive network, individuals and business professionals use FindLaw.com to process more than 14.2 million searches by for lawyers on the West Legal Directory annually surpassing recent reported search activity from FindLaw's nearest competitor by almost 37%. Moreover, in user surveys, 80% of the individuals searching West Legal Directory said they plan to hire an attorney within the next 90 days.
FindLaw Delivers Comprehensive Client Development Services
FindLaw's portal and directory services are integral components of its complete portfolio of client development services, including specialized marketing forum services that connect law firms with corporate clients, and FirmSite Web design and hosting services.
"We work with law firms to understand their business needs and then counsel them on the most effective strategies for attracting clients," Monroe said. "That means leveraging FindLaw's expertise in building FirmSites with compelling design and content, and creating effective search engine optimization strategies that help law firms build and strengthen relationships with clients. Combining these services with the incredibly powerful community found at FindLaw.com creates a significant and unique value-add to the thousands of law firms that are using our innovative services to successfully market their practices."
FindLaw (www.findlaw.com) is the leading provider of online legal information and solutions for the legal community, businesses and individuals. The FindLaw Internet portal is the highest-trafficked legal Web site, according to leading independent Internet-traffic-monitoring services. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory®, the Internet's largest directory of lawyers and legal professionals. FindLaw also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools. In addition, FindLaw provides access to tools and services that help connect legal professionals with potential clients. FindLaw is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
About The Thomson Corporation
The Thomson Corporation (www.thomson.com), with 2002 revenues of $7.8 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. The Corporation's common shares are listed on the Toronto and New York stock exchanges (NYSE: TOC; TSX: TOC).