Thomson FindLaw Launches FirmSite en Español
Law Firms Can Now Include Spanish-Language Content on Web Sites Built by Thomson FindLaw
EAGAN, Minn., Oct. 31, 2006 -- To help law firms reach the fast-growing Hispanic market, Thomson FindLaw, a business within The Thomson Corporation (NYSE: TOC; TSX: TOC), has launched FirmSite en Español. The service enables law firms to offer Spanish-language content on their Web sites, more effectively marketing themselves online to the Hispanic community.
"The Hispanic market represents a significant and growing opportunity for law firms," said Scott Kinney, vice president and general manager of Thomson FindLaw. "Research reports show that the most common complaint among Hispanics about online services is the lack of content and advertising in Spanish. Having Spanish-language Web site content can tremendously enhance any law firm's ability to reach Hispanic audiences. With FirmSite en Español, law firms can make a strong first impression to attract potential clients."
FirmSite en Español Web sites reflect Thomson FindLaw's extensive knowledge of the legal industry and understanding of the Hispanic market. A staff of bilingual translators and writers provides culturally sensitive content while maintaining a firm's unique marketing message.
In addition to offering translation and writing services, Thomson FindLaw optimizes FirmSite en Español Web sites to attract hits from search engines seeking Spanish terms. To increase online visibility, every site incorporates the latest search engine management strategies, such as search engine optimization and Spanish-language keyword research.
Thomson FindLaw is the leading developer of web sites for law firms. FindLaw FirmSites provide unique content, design and functionality to specifically meet the online marketing needs of law firms and help attract new clients.
Law firms interested in learning more about marketing online to the Hispanic community or needing help with their online marketing efforts can call 1-866-44-FINDLAW (1-866-443-4635) or visit http://www.LawyerMarketing.com .
Thomson FindLaw (www.FindLaw.com) is the leading provider of online legal information and solutions for the legal community, businesses, and individuals. According to comScore Media Metrix, a leading independent Web-usage reporting service, the FindLaw.com Internet portal is the highest- trafficked legal Web site, with 2.8 million unique monthly visitors, more than twice its closest competitor. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory(R), the Internet's largest directory of lawyers and legal professionals. FindLaw.com also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education, and legal search tools. In addition, Thomson FindLaw provides access to tools and services that help connect legal professionals with potential clients. Thomson FindLaw is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).
The Thomson Corporation
The Thomson Corporation (www.thomson.com), with 2005 revenues of $8.4 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate e-learning and assessment, scientific research and healthcare. With operational headquarters in Stamford, Conn., Thomson has approximately 40,500 employees and provides services in approximately 130 countries. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).