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Law Firm Marketing Strategy: is the No. 1 Online Lawyer Directory in 2009


Stephen Dupont
Pocket Hercules

Michelle Croteau
610 Opperman Drive
Eagan, MN 55123

EAGAN, Minn, Feb. 8, 2010 - When consumers have a legal issue or need an attorney, more than twice as many turn to FindLaw ( than any other legal Web site, according to comScore, Inc., the leading provider of digital media intelligence.

Based on the recently released 2009 data from comScore Media Metrix, which measures traffic patterns at competing online attorney directories, FindLaw�, a Thomson Reuters business, remains the largest legal information site on the Web and the No. 1 destination for consumers seeking legal information on the Web.

In 2009, 60 percent more monthly visitors turned to than its nearest competitor, as reported by comScore Media Metrix. received an average of 1.9 million consumer visitors each month, more than twice as many as the nearest competitor, which had an average of 870,000 visitors each month.

ComScore also ranked FindLaw's Lawyer Directory as the No. 1 destination for those searching for a lawyer. In fact, according to the comScore Media Builder, the FindLaw Lawyer Directory had 50 percent* more visitors than the next largest lawyer directory.

FindLaw's Lawyer Directory maintains a listing of more than 1 million attorneys throughout the United States. During the fourth quarter of 2009, an average of 543,000 visitors per month searched for an attorney on FindLaw's Lawyer Directory in comparison to just 309,000 visitors per month for the nearest competitor, according to comScore**.

" delivers more value to customers than any other online lawyer Web site or directory, hands down," said Steve Noel, FindLaw vice president of Portal and Online Marketing. "When you compare apples to apples, FindLaw delivers 50 percent more potential consumers and small business professionals to small- and mid-size law firms than any other legal Web site."

Noel attributes the popularity of, launched in 1995, to a number of factors, including credible, relevant, easy-to-access content facilitated by more than 50,000 human-edited site listings (with editorial descriptions) in over 30 practice areas; a sophisticated search engine optimization expertise focused on connecting more people with when they're searching for legal information or for an attorney; and an assertive marketing program to make more consumers aware of

Other key Web statistics noted in the 2009 comScore Media Metrix include:

Average Daily Visitors: The web site received an average of 81,000 visitors per day in comparison to its next nearest competitor, which received 28,000 visitors per day.

Total Pages Viewed by Visitors: Visitors to visited more than 8 million pages on in 2009 in comparison to 3 million pages viewed on the nearest competitor site.

"We're excited about being America's most popular online legal resource," Noel added. "It's a testament to the consistency and strength of our message, as well as our commitment to connect our customers, small- and mid-size law firms with qualified, potential clients."

*comScore Media Metrix Data based on an annual 12-month average comparing 2009 unduplicated visitor data between and Martindale-Hubbell directories ( +

**3-month average of comScore Media Builder data for Q4 2009 (October, November, December 2009).

About FindLaw
FindLaw ( is the most popular online consumer legal Web site in the world offering free legal information for consumers, and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. FindLaw, a Thomson Reuters business, is the leading provider of free intelligent legal information, online marketing and client development services, providing the legal industry and consumers with the knowledge to act.

About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 50,000 people in 100 countries. Thomson Reuters shares are listed on the New York Stock Exchange, Toronto Stock Exchange, London Stock Exchange and Nasdaq. For more information, go to