FindLaw ranked first again
FOR IMMEDIATE RELEASE
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EAGAN, Minn. April 21, 2011 -- Year after year, FindLaw.com remains the preferred website consumers go to when they need legal information or an attorney, and 2010 was no exception. According to the latest data from comScore, the leading provider of digital media intelligence, FindLaw.com again came out well ahead of its competitors last year.
Here's a brief overview of what comScore Media Metrix found for 2010:
- An average of 2.2 million consumers visited FindLaw.com each month, more than twice as many as its nearest competitor.
- Fifty percent more people used FindLaw's Lawyer Directory than the closest competitor's attorney listings when searching for an attorney online.*
- Visitors viewed more than 7 million pages each month on FindLaw.com. By comparison, just 3 million pages were viewed on the nearest competitor's site.*
"It's gratifying that comScore's data proved yet again what we already know to be true: FindLaw is America's most popular free online legal resource," said Steve Noel, vice president of portal and online marketing at FindLaw. "When you compare apples to apples, FindLaw connects significantly more consumers and small business professionals in need of legal services with small and mid-sized law firms than any other legal website."
Noel attributes the popularity of FindLaw.com to a number of factors including credible, relevant, easy-to-access content in more than 30 practice areas; sophisticated search engine optimization expertise focused on connecting people with FindLaw when they're searching online for legal information or for an attorney; and an assertive marketing program designed to drive consumer awareness about FindLaw.
FindLaw.com is the most comprehensive online resource for free legal information, containing articles, FAQs, blogs, discussion boards and legal content on areas of law that impact consumers and small businesses. The FindLaw Lawyer Directory is the largest online directory of attorneys with more than one million listings, searchable by name, location and practice.
*Results derived from comScore Media Metrix data based on an annual, 12-month average comparing 2010 unduplicated visitor data between FindLaw.com and Martindale-Hubbell directories (lawyers.com and martindale.com) measuring site traffic/use between FindLaw and Martindale-Hubbell.
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FindLaw (www.findlaw.com) is the most popular online consumer legal website in the world offering free legal information for consumers, and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. FindLaw, a Thomson Reuters business, is the leading provider of free online legal information and online marketing and client development services, providing the legal industry and consumers with the knowledge to act.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 50,000 people in 100 countries. Thomson Reuters shares are listed on the New York Stock Exchange, Toronto Stock Exchange, London Stock Exchange and Nasdaq. For more information, go to www.thomsonreuters.com.