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FindLaw Introduces Contact Advisor


Michelle Croteau
610 Opperman Drive
Eagan, MN 55123

Eagan, Minn., May 30, 2012 -- FindLaw has introduced Contact Advisor, an innovative contact management dashboard that features advanced analytic capabilities and tools to simplify the client-screening process for law firms and attorneys. Contact Advisor enables law firms to easily and efficiently evaluate, manage and communicate with potential clients.

The patent-pending solution is a core component of FindLaw's Conversion Solutions suite, which offers a 24/7, online staffed web chat service that alerts law firms about potential clients who visit the firm's website. Using the details provided by site visitors from their web chats, Contact Advisor allows lawyers to:

  • View information and demographic data to help estimate prospect case value;
  • Read email forms and web chat transcripts;
  • View email and web chat analytics;
  • Manage and categorize contacts; and
  • Communicate with prospects via email.

"Contact Advisor is an innovative solution for attorneys because it offers a tremendous amount of information in an easy-to-read format," said Jim Schonrock, senior director of Product Management at FindLaw. "It provides attorneys information on prospect demographics and potential case value so they can quickly evaluate and make an informed decision about a lead, which historically has been a very difficult and time-consuming process for law firms."

For more information, go to

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FindLaw, part of Thomson Reuters, is a leading provider of free intelligent legal information, online marketing and client development services, providing the legal industry and consumers with the knowledge to act. Home to the largest online directory of lawyers that assists consumers in finding an attorney by practice area, ( is the most popular legal website with 5 million people visiting each month for free information about a legal topic, to solve a legal problem, or to find a lawyer.

Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals.  We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization.  With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 55,000 people and operates in over 100 countries. For more information, go to