FindLaw's Search Engine Optimization Advisory Board

FindLaw connects consumers with lawyers and the legal information they need. We accomplish this by helping law firms become more visible to consumers on the Web - through findlaw.com, the leading online destination for legal information, and through Web sites that we design, build, host and optimize for our law firm customers.

Search engine optimization is an integral component to bringing visibility to FindLaw.com and our law firm customers. FindLaw seeks to lead the legal industry in SEO and internet marketing by exclusively employing responsible SEO tactics consistent with the Internet marketing industry's best practices.

As part of our efforts, FindLaw has an SEO Advisory Board consisting of three well-known and respected search marketing industry experts including, Andy Beal, Jill Whalen and Aaron Wall. The board meets on a quarterly basis with key FindLaw stakeholders to discuss industry best practices, review FindLaw's offerings and provide consulting as needed.

Andy Beal
www.marketingpilgrim.com

Andy Beal is an Internet marketing consultant, award-winning blogger, accomplished speaker and co-author of the critically-acclaimed book Radically Transparent, the only book on the topic of monitoring and managing reputations online. Additionally, Beal's articles have appeared in reputable publications within the Internet marketing community including BusinessWeek Online, Search Engine Watch, Search Engine Guide and Web Pro News.

Considered one of the world's most respected Internet marketing consultants, Beal has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans and NBC. He also appeared on ABC News, CNBC and NPR and has been featured in The Wall Street Journal, Business Week, The Washington Post and many other publications. Beal is the founder and editor of Marketing Pilgrim, an award-winning news publication that covers Internet marketing news and trends.

Jill Whalen
www.highrankings.com

Jill Whalen is a respected pioneer in search engine optimization, beginning in the field in the early 1990s and establishing High Rankings in 1995, one of the pre-eminent SEO companies in the United States today. She is also the founder of the popular High Rankings Search Engine Optimization Forum, now in its fifth year. Whalen is the host of the High Rankings Advisor, a free search engine marketing email newsletter, the author of The Nitty-gritty of Writing for the Search Engines and a moderator of Sphinn, a social networking Web site for the search marketing industry.

Whalen is regularly quoted in national and industry publications, profiled on Wikipedia, mentioned on the Wikipedia search engine optimization page and frequently speaks at conferences around the world. She also leads the High Rankings SEO Training Classes and Web site marketing workshops in which attendees learn to maximize SEO for their organizations. In 2006, Whalen co-founded Search Engine Marketing Network for New England (SEMNE), a regional organization that enables companies and individuals interested in search marketing to meet and exchange ideas, learn new tactics and network.

Aaron Wall
www.seobook.com

Aaron Wall is an authoritative voice within the search marketing community, frequently speaking at conferences and providing consulting services to clients large and small. Wall established SEOBook.com in 2003, which now offers more than 100 online training modules, tutorial videos, custom SEO spreadsheets, exclusive tools and a community support forum. SEOBook.com has become a popular online SEO community offering access to professional training and SEO tools.

Having literally written the book on search engine optimization, Wall knows the search marketing industry inside out as his book has been used as course text for MBA classes. Wall has been mentioned for his work in a variety of notable publications including, iMediaConnection, Marketing News, TechCrunch, The Wall Street Journal, The London Times, Wired, USA Today, BusinessWeek, Business2.0, Time Magazine, MSNBC and The Guardian.