WHY FINDLAW LAWYER MARKETING?
Whether you already have some form of lawyer marketing in place, or are starting from scratch, FindLaw's products and services provide small law firms with a marketing presence that helps attract clients.
Marketing options include:
That is just the beginning. You can learn more about the FindLaw products and services below.
ATTORNEY WEBSITES (FINDLAW FIRMSITES)
With more and more people turning to the Internet first to find professional legal services, having a website that showcases your practice and personality is essential to expanding your client base. FindLaw designs websites with the unique business objectives of the law firm in mind to ensure that each site conveys their distinct professional image to potential clients and targets just the right kind of cases.
Just a few of the benefits and features of our attorney FirmSites include:
Get in touch with your local FindLaw consultant to start planning the best website solution for your firm.
If growing your client base is a priority, then advertising on FindLaw.com should be too. Each month, more than six million people visit FindLaw.com for free legal information or to find an attorney. FindLaw.com Online Advertising options puts your law firm's expertise in front of people as they learn about the law, ask legal questions, and solve their legal needs.
Whatever your business goal, there is an Online Advertising solution to meet your needs. Law firms have the opportunity to advertise their practice on three main areas of the website:
Find out more about our online advertising options and contact a FindLaw representative.
Having a blog helps increase your law firm’s visibility by driving more visitors from search engines such as Google to your website. FindLaw’s Blog Services product has many features and benefits, including:
Your FindLaw consultant can tell you more about blog options and the benefits of adding a blog to your website.
SEO AND SEARCH VISIBILITY
Once you have that unique, professional website which targets just the right kinds of clients and cases, you'll want to ensure search engines like Google can send qualified visitors to your site. The FindLaw team of experienced search engine optimization (SEO) specialists can develop a legal marketing strategy around your business goals which will attract the right prospects to your site. Some features of the strategy include:
Learn more about SEO solutions for your firm. Get in touch with your local FindLaw consultant and begin planning the best approach to reach potential clients today.
SOCIAL MEDIA SOLUTIONS
Creating a professional social media profile on networks such as Facebook, Twitter, and LinkedIn can help law firms build their online audience, enhance their brand, and generate quality leads. With the popularity of social media growing every day, joining social networks has never been more important. Not only is FindLaw a well-known member of many social networks, we are professionals at helping law firms find similar success.
Some of the features and benefits our Social Media Solution products provide include:
A strong social media presence is important for every law firm. Talk with a FindLaw consultant about our Social Media Solutions.
A professional video allows you to make a personal connection with potential clients and showcase your expertise in a way that written content cannot. Not only does a video create an instant connection much quicker than static content can, it also allows for a more efficient client recruitment process. Some of the benefits and features of a FindLaw Lawyer Video include:
Get in touch with your local FindLaw consultant to begin maximizing your online presence with lawyer video.
FINDLAW CONVERSION SOLUTIONS
The real goal of attracting visitors to your site is turning them into potential clients -- in other words -- conversion. FindLaw has developed a whole range of ways for you to transform potential clients who come to your site into valuable connections for your firm. The FindLaw Conversion Solutions include:
There is a Conversion Solution to suit every firm. Your local FindLaw consultant can help you plan the best way convert potential clients starting today.
One aspect of running your firm that can be the most challenging is finding new business, but FindLaw can help. Lead Solutions supports law firms with targeted campaigns designed to provide competitively priced, qualified leads. You decide the geographic and practice areas you want to focus on, and FindLaw collects your leads using everything from online tools and affiliate networks, to FindLaw Web properties, to television ads, and more. The two solutions offered are:
Contact your FindLaw consultant to find how which Lead Solution is the best match for your firm.
Of course FindLaw offers individualized services that make these products a good fit for any size firm in any locale. The best way to learn everything you need to know about lawyer marketing and why it's important for your firm is to talk to a FindLaw consultant.